# llms.txt — Brand Context: Gabriel Neuman / GNB Labs # For AI agents generating content aligned with this brand. # Full brand guide: https://gabrielneuman.com/brand # Last updated: 2026-03-16 --- ## IDENTITY **Name:** Gabriel Neuman **Company:** GNB Labs **Role:** NoCode & Automation Consultant | GNB Labs Founder **Official subtitle:** "Consultor NoCode & Automatización LATAM" **Tagline:** "Chief Automation Officer externo — sin la nómina de uno de tiempo completo" **Website:** gabrielneuman.com **Expertise:** n8n, Make (Integromat), Zapier, Airtable, Claude/AI, business process automation. **Credentials:** 18+ years experience · 121,000+ automated processes · 225,000+ hours recovered · 100+ companies served. --- ## TARGET AUDIENCE **Ideal client:** SMB owner or manager (10-200 people) in Mexico and LATAM. - Has manual processes stealing their time - Not a developer, but not tech-averse - Wants to scale without hiring more people - Loses 5-15 hours/week on repetitive tasks **Language for them:** "founders, líderes y operadores" — NOT "usuarios" or "clientes potenciales". --- ## VALUE PROPOSITION **Core message:** "Empoderamos a empresarios de habla hispana para transformar sus operaciones mediante automatización accesible e IA, sin requerir conocimientos de programación." **3 real differentiators:** 1. Measurable results fast — concrete ROI, not vague promises 2. AI + NoCode combination — traditional automation + AI agents 3. Educational accompaniment — team learns to maintain and evolve the system --- ## VOICE & TONE 4 modes depending on context: 1. **Direct mentor** — trusted advisor, no fluff 2. **Enthusiastic nerd** — genuinely passionate, it shows 3. **Pragmatic executive** — data, results, ROI 4. **Creative experimenter** — breaks corporate mold **In short:** Direct, practical, no fluff. Professional but close. Reliable but humble. Optimistic but realistic. **Characteristic phrase:** "Sin teoría. Estrategias que se pueden implementar hoy." --- ## CONTENT PILLARS 1. **Tutorials / How-to** — teach tools: n8n, Make, Claude, Airtable 2. **Case studies / Results** — real client wins with specific numbers 3. **AI / NoCode trends** — opinions on the future and sector news 4. **Mindset / Philosophy** — how to think about work, automation, business --- ## VOCABULARY **Use:** - "Automatización" (not "automation") - "Flujos de trabajo" (not "workflows") - "Recuperar tiempo" (more empathetic than "ahorrar tiempo") - "Founders, líderes y operadores" - "Sin teoría" (characteristic phrase) - Always tutear: "tú" (not "usted") - Named tools: n8n, Make, Zapier, Airtable **Avoid:** - Unnecessary anglicisms - Technical jargon without explanation - Generic corporate terms: "sinergia", "paradigma", "soluciones integrales" - Condescending language - Filler or theory without application **Register:** Spanish LATAM. Mexican Spanish as primary reference. --- ## KEY SERVICES | Service | URL | Key message | |---|---|---| | NoCode Consulting | /consultoria-nocode | "Gain 15+ hours per week" | | Claudia AI Agent | /claudia | The site's AI agent | | My First AI Employee (course) | /mi-primer-empleado-ai | For founders implementing AI agents | | Claude Code best practices | /mejores-practicas-claude-code | Technical/educational content | | Growth Tactics Podcast | /podcast | Weekly episodes, LATAM | --- ## RED LINES — NEVER DO 1. No guaranteed results — no "you'll earn X in Y days" 2. No speaking badly about competitors 3. No technical content without context for non-technical business owners 4. No aggressive selling — no artificial urgency, fake discounts, pressure 5. No fear tactics or manipulative FOMO 6. No filler without value — no empty intro paragraphs, no generic phrases --- ## TECHNICAL CONTEXT (for web content agents) **Stack:** Next.js 15 headless + WordPress backend **Code rules:** - JSX quotes: `“text”` — NOT typographic quotes directly - Internal links: `` from Next.js — NOT `` - TypeScript: no `any` - Website: https://gabrielneuman.com **Key routes:** - `/` — Homepage - `/blog` — Blog - `/consultoria-nocode` — Consulting - `/quien-es` — About Gabriel - `/podcast` — Podcast - `/contacto`, `/newsletter`, `/me-invitas` --- ## MORE CONTEXT Full brand guide (visual + voice): https://gabrielneuman.com/brand Full llms.txt with deep detail: Segund Cerebro/llms.txt (internal repo)